Like any business striving for success, recruitment agencies need to have a solid social media strategy in place. Whilst posting on job boards is a great way to boost brand awareness, so is reaching out to new businesses and potential clients on social networks like Facebook and Twitter. It’s surprising, therefore, that many agencies pay less attention to social recruiting than they should.
Social recruiting is the feather in the ol’ cap for recruitment agencies, and even job boards. It can help you reach out to new clients, attract the kind of top talent your clients are looking for. Perhaps more importantly for you, it can help build a solid reputation in what’s renowned as being a cut-throat industry rife with competition.
If people can see you, like what you’re about and engage with you and the content you share, they are far more likely to become clients or recommend your services to others.
How to succeed with Social Recruiting
Tip #1 – Don’t make it all about you
Don’t just share your job listings and assume people will find it and visit your website. Use social media to reach out to specific demographics and build relationships with businesses and job seekers in your target industry.
Engaging on social media is all about creating a sense of community, and providing followers with value added extras.
Tip #2 – Identify your industry and the key players
Who are the influencers in your industry? How can social media help you connect with them and build a profitable relationship? Influencers have a far bigger reach than ordinary followers and can allow you to build a whole new audience.
Create a list of key industry influencers on social media (for example, with Twitter lists), then observe what how they use their profiles. Read their content, and start conversations around that content.
Tip #3 – Share great content with your industry
You should be sharing useful and insightful content that’s relevant to job seekers and potential clients alike. This means being a little more altruistic than many companies feel comfortable with. But it actually works. [tweetthis hashtag=”contentmarketing”]Content curation builds confidence in your brand[/tweetthis], shows that you’re a friendly and open-minded company to deal with, and that you’re here to help.
Not sure what content curation is? Get up to speed with my popular blog post on why content curation is the catnip of social media.
Tip #4 – Connect with your followers at a human level
Reputation is key to any business. The more that people respect you, the more they will engage. If someone asks a question, reply to it. If your followers are looking for certain information, help them find it. Video or images of your staff at local events show that you have a human side which people find appealing and easier to connect with.
Social Recruiting in action
A recruitment agency like Insperity in America has a highly focused social media strategy that includes posting what their staff are up to, allowing potential customers and followers to see their human side. They also ensure that their brand has continuity across all different forms of social media. Building brand ambassadors and ensuring there’s a strong content strategy in place are key to ensuring success across all platforms. Here, content is not simply used to drive visitors to their main site but to create connections with new followers.
What works across different platforms from Twitter and Facebook to LinkedIn and Pinterest defines the kind of content that is posted.
Another company who’s using Twitter well is Blocktribe.com, a job board for blockchain and cryptocurrency careers. They regularly post curated industry content on their Twitter profile, and share their own job listings with well-crafted headlines, hashtags and employer @mentions.
— Blocktribe.com (@BlockchainTribe) November 5, 2016
As a result, Blocktribe.com is growing their following and reaching key influencers in their industry, which results in more people viewing the job listings on their website, and more recruiters checking out their advertising packages for their own jobs.
Is it time for a change?
If you think that social media is not right for your recruitment agency or you are only using it to post job adverts, it may be time to review your strategy. Strong social media engagement can boost your brand and put you in front of the right people.
If you want to develop the reputation that job seekers and employers appreciate, then social media is the place to get it done.
Shameless plug: If you think this sounds like a great idea, but don’t have the time to do it yourself, I can help! I’ve got tons of experience managing social media accounts for recruitment agencies, marketing agencies and job boards.
Get in touch via the contact page to find out more.